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Our Code of Ethics & Best Practice

In operating as a media organisation as well as the only free to air commercial Television Services provider in the country, we adhere to the Code of Ethics as recommended by the Media Council of Papua New Guinea.

Namely, they are the Broadcasting Code of Practice, the Codes of Ethics and Practice for Broadcast Advertisements and the Code of Advertising to Children

 

Broadcasting Code of Practce

1. Taste and Decency

a) Recognise currently accepted general standards of decency in language with consideration of the context in which the language and behavior occur(including humour, satire and drama), and the timing of transmission and likely audience of the program.

2. Impartiality and Balance

a) Show fairness, impartiality and balance in any programme, series of programmes, or in broadly released programmes when dealing with political matters, current affairs and public controversy.

3. Deceptive Practices.

a) Abstain for using any deceptive programme, practice or technique (including transmission of "reconstructions" or library film or recordings) which are not clearly identified as such.

4. Interviews

a) Interviews for radio and television must be arranged, conducted and edited fairly and honestly. Potential participants are entitled to know in advance the format, subject and purpose of their interview and whether it will be live or recorded.

b) The presentation and editing of an interview must not distort or misrepresent the views of the person interviewed or give a false impression of dialogue.

c) Pre-recorded interviews must not be presented as live interviews. 

5. Violent or Distressing Content

a) Violence shown graphically or realistically indicated by sound must be justifiable in its context and intensity as being necessary to the programme.

b) Violence combined with sexuality should not be transmitted in a manner designed to titillate its 
audience. Explicit detail and prolonged focus on 
sexuality violent contact must be avoided.

c) Editors, producers and broadcasters of news, current affairs and documentaries should take care in deciding whether the inclusion of graphic detail and intense violent or distressing material is warranted by its relevance and aid to public understanding of the subject.

d) Special consideration must be given to possible transmission of particularly disturbing images
including:

i) Torture or ill-treatment of people or animals
ii) Close ups of dead or mutilated bodies
i) Images of people in extreme pain or on the point of death
ii) Violent or ill treatment of children.

6. Warning of Disturbing or Offensive Content

Warnings should be broadcast before or at the beginning of any programme containing language or pictures which are likely to be disturbing or offensive to normal viewers or listeners considering the time of transmission and the likely audience.

7. Dangerous or Anti-Social Detail and Hypnotism

a) Detailed pictures or information about methods of suicide and hanging, the making of explosive or incendiary devices, or illicit use of drugs or solvents should not be transmitted in a way that might instruct or encourage such action.

b) Refrain from broadcasting any program that: simulates news or events in sound or pictures in such a way as to mislead or alarm its audience.

c) Do not depict the actual process of putting a subject into a hypnotic state or any process designed to induce a hypnotic state in its audience.

8. Crime and Disorder

a) Programmes likely to promote civil; insurrection or encourage crime or public disorder , must not be broadcast.

9. Cartoons

a) Cartoons depicting human characters should not include excessive violence or scenes of gore or torture.

b) Fantasy cartoons featuring fantasy characters or comic story lines should not depict torture or excessive suffering.


10. Supplied Material

When a strong editorial reason warrants the inclusion in any programme of recorded or prepared material supplied by, on behalf of, official bodies, companies or campaigning organizations, its source should be revealed.

11. Product Reference and Placement

Undue prominence should not be given in news, factual or entertainment programs, to commercial products or services. Their appearance or reference to them should be given no more prominence than editorial consideration warrants.

12. Competition Fair Dealing

Ensure that in programmes and promotions providing prizes or rewards there is no collusion between broadcasters and contestants which result in unfair advantage for one contestant over another.

 

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Codes of Ethics and Practice for Broadcast Advertisements

1. Principles

a) Broadcast advertising must be honest, legal and within public standards.

b) Broadcast organisations are responsible for ensuring that advertisements comply with the spirit and letter of the PNG General Code of Ethics for the News Media and the Broadcasting Code of practice.

2. Deception

a) Advertisements must not be misleading through ambiguity or implication in sound or pictures.

b) Product comparisons used in advertisement must be fair and based on facts which can be substantiated.

c) Advertisements should not disparage or denigrate identifiable competitors or products.

d) Testimonials and endorsements must be genuine and relate directly to the endorsee's personal experience. Testimonials and endorsements by children should not be used.


3. Taste and Decency

a) Advertisement may be aimed at a particular audience or section of the population but may not exploit race, religion, age, gender, sexual preference or cultural, political or religious beliefs. 

b) Advertisements must not support or encourage the use of violence or appear to do so.

c) Advertising should not abuse the trust of the public or exploit their lack of knowledge, superstitions or fears without justification.

4. Guarantees and Giveaways

a) Special care should be in advertisements offering guarantees or warranties to ensure the promised service is available as portrayed.

b) "Free" products and services are not to be described as free unless they are supplied at no cost or no extra cost, except that of postage or carriage.


5. Public Controversy and Political Advertising

a) The identity of any advertiser whose advertisement deals with a matter of public or political controversy or campaign should be made clear in sound or vision.

 

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Advertising to Children (aged 14 and under)

1. Content

a) Violence and aggression should not be portrayed in advertisements aimed at children.

b) Advertisements should not contain menacing or horrific themes, pictures or sound likely to disturb children.

c) Advertisements should not show anti-social behaviour by children or encourage anti-social behaviour by children.

d) Advertisements should not encourage children to ask parents to purchase products.

e) Advertisements should not imply or suggest that children who do not own or have the products advertised will be in some way inferior or regarded as inferiors.

2. Safety

a) Unless specifically advertising safety, advertisement should not contain any oral or graphic representation of children taking part in unsafe acts or in unsafe situation, or encourage them to consort with strangers or enter strange or hazardous places.

b) Unless specifically advertising safety, advertisements should not show products being used in an unsafe or dangerous manner, or products which would be unsafe if used by children without supervision.

c) Advertisements should not depict realistic toy weapons which could be confused with real weapons.

3. Presentation

a) Advertisements should clearly state when assembly or additional items (e.g. batteries, paint or costumes) are needed to use the product or produce the effect shown.

b) Advertisements must not underestimate the degree of skill required by a child to use the product. The skill required to achieve the results shown must be attainable by an average child in the age range for which the product is advertised.

4. Competitions

a) The rules of any competition referred to should be clearly stated. The value of prizes and the chances of winning must not be exaggerated.

b) Children's programmes must not contain ' host selling' where the programme presenter or host endorses or promotes products for children.

 

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