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Some Facts about Media in PNG

Television

EMTV is Papua New Guinea 's only free-to-air commercial television station.

For hundreds of thousands of viewers throughout Papua New Guinea this means simply that:

Local transmitter + power + TV set + aerial = Free news/entertainment/sport via EMTV

This is our primary means of transmission.

Another way of accessing EMTV's signal is via satellite receiver and decoder units, used to access EMTV's signal direct from the satellite.

The nature of viewing television in PNG varies depending on the situation of the viewer and location of the TV set. For instance a regular viewer is generally defined as someone who lives at home with a television. Regular viewers tend to be employed, or belonging to the extended family of someone that is employed and owns a TV set. These viewers predominantly live in urban settings.

Communal viewing is also a major phenomenon in Papua New Guinea . This is where people go to a trade store or other location in a town or village and sit and watch television. Daily programs such as the National EMTV News, and major sporting events (such as NRL and State of Origin ) are particularly likely to attract massive numbers of viewers in a communal setting.

EMTV's footprint reaches a total of 2.7 million people (based on Census 2000) EMTV's reach continues to grow as the population continues to grow, as TV sets become more affordable and as Provincial Governors, NGOs, communities and mine/plantation sites continue to develop their communication infrastructure.

Radio

The growth of radio in Papua New Guinea has been primarily with new operators in existing markets, rather than a growth in services to new markets. As a result the market has become very fragmented with many commercial operators in each market.

The total radio market is no doubt larger than television, however there is no individual service that can match EMTV's total reach. Therefore, by comparison radio is not a cost-effective advertising medium.

There are approximately 9 commercial operators and up to 10-15 government or community-based services.

As an advertising medium, radio can neither deliver the audience nor the emotive appeal of television.

Compared to radio and newspapers, television's inherent popularity and power as an advertising and communication medium is simple to understand. Whilst one medium can show a product (ie: newspapers) and the other can talk about a product (ie radio), only television can do both. And only television can deliver programs in full colour.

Television combines pictures with sound, colour, motion and emotion to make itself the world's best communications medium. Combine that effectiveness with EM TV's, compelling programme schedule and PNG has a very effective message delivery system. The digital age and satellite technology also allows people throughout Papua New Guinea to experience global events in real time through the power of television.

Newspapers

There are two “daily” newspapers in Papua New Guinea , The Post-Courier and The National. Both only publish Monday-Friday and neither is published on a public holiday.

a) Post-Courier

The Post-Courier newspaper has an audited circulation of 25,549 (ABC July 2007). Coverprice of the newspaper is K1.20 ( Port Moresby ) and K1.70 (other centres).

A typical Monday print run might look like this:

Total print run: 35,404

Port Moresby/NCD: 13,813

Air Freight: 21,591 (includes other regions: Highlands, Southern and Islands)

 

b) The National

The National newspaper has an audited circulation of 29,706 (ABC July 2007)

As it is now printed in both Port Moresby and Lae, The National is able to offer its newspaper at a slightly lower coverprice than Post-Courier . The result has seen The National's circulation rise by 13%, and the Post-Courier's drop by 10%.

The National newspaper has a cover-price of K1 in Port Moresby and Lae.

In other centres, the coverprice is K1.50. The additional cost is incurred, as with Post-Courier because of the reliance on air-freight.

The National 's print-run is very similar to Post-Courier's the main difference being that The National prints in both Port Moresby and Lae.

A typical Monday print run for The National would look like this:

Total print run: 36,000

Port Moresby/NCD: 18,000 (includes delivery around Port Moresby plus airfreight to Islands and Southern Regions)

Lae: 18,000 (Includes delivery around Lae; Goroka ; Kundiawa ; Mt Hagen ; Madang)

 


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